Competitor rate surveys, compared unit by unit.

Every rate here came from a person. A manager types the rates, or copies a competitor's rate table and pastes it, and the survey records which. There is no crawler, no browser extension and nothing that collects a rate on a schedule.

Map listings help find the competitors near a store: name, address, phone and rating. They never carry a price.

A competitor that publishes a schedule, such as $1 the first month and 40 percent off months 2 to 4, is stored three ways: the street rate, the schedule itself, and the 12-month cost divided by 12. That last figure is what lets two different promotions be compared.

Rows are unit types, columns are competitors, compared on street, web or effective rate. Every column carries its survey date, flagged once it passes 30 days. Export the same report as a workbook or a PDF.

A comp average needs at least 3 competitors pricing that unit type. Below that, the cell says how many it has.

The same surveys, drawn as rate chips on a map around the store. Each chip shows whether a competitor's rate is current, stale or never surveyed, and the position band compares your street rate with what a new customer pays in the market.

The Market Map, the Rate Board and Rate Increases read one definition of the market rate, so they cannot disagree about a store and a unit size. Switch a competitor off in the comp set and it leaves the market rate everywhere.